The planning and implementation process of Programmatic Advertising campaigns in emerging markets
Year of publication: |
2022
|
---|---|
Authors: | Thanh Tiet ; Karjaluoto, Heikki |
Published in: |
Contemporary issues in digital marketing. - London : Routledge, ISBN 978-0-367-55533-7. - 2022, p. 32-45
|
Subject: | Schwellenländer | Emerging economies | Werbung | Advertising |
-
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip, (2019)
-
Heinberg, Martin, (2017)
-
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
Adeola, Ogechi, (2023)
- More ...
-
Development and validation of the Perceived Investment Value (PIV) scale
Puustinen, Pekka, (2013)
-
Examining consumers’ usage intention of contactless payment systems
Karjaluoto, Heikki, (2019)
-
On Some Misconceptions Concerning Digital Banking and Alternative Delivery Channels
Shaikh, Aijaz A., (2016)
- More ...