The polytheism of branding : evaluating brands through their worship
Year of publication: |
2009
|
---|---|
Authors: | Wilson, Jon A. J. ; Liu, Jonathan |
Published in: |
Brand research : [an outcome of the second International Conference on Brand Management]. - New Delhi : Macmillan Publ. India, ISBN 0-230-32870-9. - 2009, p. 207-229
|
Subject: | Markenführung | Brand management | Stakeholder | Marketingtheorie | Marketing theory |
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