The power of an installed base to combat lifecycle decline : the case of video games
André Marchand (Marketing Center Muenster, University of Muenster, Muenster, Germany)
| Year of publication: |
March 2016
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|---|---|
| Authors: | Jang, Sungha |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 33.2016, 1, p. 123-154
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| Subject: | Product lifecycle | System products | Network effects | Produktlebenszyklus | Product life cycle | Netzwerkökonomik | Network economics | Computerspiel | Video game | Lebenszyklus | Life cycle | Unternehmensnetzwerk | Business network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2015.06.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011490866