The power of branding : revisiting an "old friend"
Year of publication: |
2003
|
---|---|
Other Persons: | North, Ernest J. (contributor) |
Published in: |
South African journal of economic and management sciences. - Pretoria : [Verlag nicht ermittelbar], ISSN 1015-8812, ZDB-ID 1495819-3. - Vol. 6.2003, 1, p. 159-177
|
Subject: | Markenartikel | Brand | International |
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