The power of branding : revisiting an "old friend"
E. J. North ...
Year of publication: |
2003
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Authors: | North, E. J. |
Published in: |
South African journal of economic and management sciences. - Pretoria, ISSN 1015-8812, ZDB-ID 14958193. - Vol. 6.2003, 1, p. 159-177
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