The power of emotional benefits : examining the role of benefit focus on donation behavior
Nora Moran, Rajesh Bagchi
| Year of publication: |
2019
|
|---|---|
| Authors: | Moran, Nora ; Bagchi, Rajesh |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 48.2019, 3, p. 284-291
|
| Subject: | Werbung | Advertising | Fundraising | Emotion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2019.1602857 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012201437