The power of identity cues in text-based customer service : evidence from Twitter
Year of publication: |
2023
|
---|---|
Authors: | Gao, Yang ; Rui, Huaxia ; Sun, Shujing |
Published in: |
MIS quarterly. - Minneapolis, Minn : MISRC, ISSN 2162-9730, ZDB-ID 2068190-2. - Vol. 47.2023, 3, p. 983-1014
|
Subject: | Social media | customer service | social presence | humanization | identity cue | Social Web | Social web | Kundenservice | Customer service | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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