The power of influence : unleashing the potential of influencer marketing
Year of publication: |
2024
|
---|---|
Authors: | Behare, Nitesh ; Mahajan, Rashmi D. ; Singh, Meenakshi ; Iyer, Vishwanathan ; Gupta, Ushmita ; Somani, Pritesh P. |
Published in: |
Using influencer marketing as a digital business strategy. - Hershey, PA : IGI Global, ISBN 979-8-3693-0551-5. - 2024, p. 1-36
|
Subject: | Marketingmanagement | Marketing management | Influencer |
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