The power of intuitive thinking : a devalued heuristic of strategic marketing
Year of publication: |
2013
|
---|---|
Authors: | Patterson, Anthony ; Quinn, Lee ; Baron, Steve |
Published in: |
Competitive intelligence, analysis and strategy : creating organisational agility. - London [u.a.] : Routledge, ISBN 0-415-63128-9. - 2013, p. 109-118
|
Subject: | Marketing | Entscheidung | Decision | Intuition |
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