The power of intuitive thinking : a devalued heuristic of strategic marketing
Year of publication: |
2012
|
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Authors: | Patterson, Anthony ; Quinn, Lee ; Baron, Steve |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 20.2012, 1, p. 35-44
|
Subject: | Marketingmanagement | Marketing management | Heuristik | Heuristics | Intuition | Implizites Wissen | Tacit knowledge | Entscheidung unter Unsicherheit | Decision under uncertainty |
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