The power of perceived service quality in international marketing channels
Year of publication: |
1996
|
---|---|
Authors: | Ruyter, Ko de ; Wetzels, Martin ; Lemmink, Jos |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 30.1996, 12, p. 22-38
|
Saved in:
Saved in favorites
Similar items by person
-
Measuring service quality trade-offs in Asian distribution channels: A multi-layer perspective
Wetzels, Martin, (2000)
-
Measuring customer service quality in international marketing channels: A multimethod approach
Wetzels, Martin, (1995)
-
The role of value in the delivery process of hospitality services
Lemmink, Jos, (1998)
- More ...