The power of plain: Intensifying product experience with neutral aesthetic context
Year of publication: |
2012
|
---|---|
Authors: | Honea, Heather ; Horsky, Sharon |
Published in: |
Marketing Letters. - Springer. - Vol. 23.2012, 1, p. 223-235
|
Publisher: |
Springer |
Subject: | Aesthetics | Packaging | Affect | Expectations |
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