The power of strangers : the effect of incidental consumer brand encounters on brand choice
Year of publication: |
2009
|
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Authors: | Ferraro, Rosellina ; Bettman, James R. ; Chartrand, Tanya L. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 35.2008/09, 5, p. 729-741
|
Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
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