THE POWER OF THE MESSAGE – THE KEY TO SUCCESS IN SOCIAL MARKETING CAMPAIGN AN ANALYSIS OF SOCIAL MARKETING IN ROMANIA
Year of publication: |
2011
|
---|---|
Authors: | EPURE, Manuela ; DINU, Cristina |
Published in: |
Annals of Spiru Haret University, Economic Series. - Facultatea de Finante şi Banci. - Vol. 2.2011, 1, p. 151-157
|
Publisher: |
Facultatea de Finante şi Banci |
Subject: | social marketing | behaviour change | effectiveness |
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