The power of triple contexts on customer-based brand performance—A comparative study of Baidu and Google from Chinese netizens’ perspective
Year of publication: |
2015
|
---|---|
Authors: | Yang, Deli ; Sonmez, Mahmut ; Li, Qinghai ; Duan, Yibing |
Published in: |
International Business Review. - Elsevier, ISSN 0969-5931. - Vol. 24.2015, 1, p. 11-22
|
Publisher: |
Elsevier |
Subject: | Baidu | Comparative study | Corporate brand performance | Customer-based brand performance | Google | Netizens | Search engine industry | Triple contexts |
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