The Prada trend : brand building at the intersection of design, art, technology, and retail experience
Year of publication: |
2017
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Authors: | Masé, Stefania ; Silchenko, Ksenia |
Published in: |
Fashion branding and communication : core strategies of European luxury brands. - New York, NY : Palgrave Macmillan, ISBN 978-1-137-52342-6. - 2017, p. 125-153
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Subject: | Brand building strategy | Experiential marketing | Brand innovation | Flagship Stores | Prada | Markenführung | Brand management | Einzelhandel | Retail trade | Marketing | Event-Marketing | Event marketing | Innovation | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
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