The preference for moderation scale
Year of publication: |
2021
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Authors: | Drolet, Aimee Leigh ; Luce, Mary Frances ; Jiang, Li ; Rossi, Benjamin C. ; Hastie, Reid |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 47.2021, 6, p. 831-854
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Subject: | moderation | scale development | judgment and choice | compromise | online reviews | voting | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Neue politische Ökonomie | Public choice | Entscheidung | Decision | Marktforschung | Market research | Wahlverhalten | Voting behaviour |
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