The prevalence and usefulness of market research: An empirical investigation into 'background' versus 'decision' research
| Year of publication: |
2006
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| Authors: | Ganeshasundaram, Raguragavan ; Henley, Nadine |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 48.2006, 5, p. 525-550
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