The price advantage
Walter L. Baker; Michael V. Marn; Craig C. Zawada
| Year of publication: |
2010 ; 2. ed.
|
|---|---|
| Authors: | Baker, Walter ; Marn, Michael V. ; Zawada, Craig C. |
| Publisher: |
Hoboken, N.J. : Wiley |
| Subject: | Preismanagement | Pricing strategy | Preispolitik |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVIII, 366 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes index Introduction -- Components of pricing excellence -- Transactions -- Customer value. 1005 |
| ISBN: | 978-0-470-48177-6 ; 0-470-48177-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003908749