The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions
Year of publication: |
2004
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Authors: | Xia, Lan ; Monroe, Kent B. ; Cox, Jennifer L. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 68.2004, 4, p. 1-15
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