The Primer of Social Media Analytics
Year of publication: |
2016
|
---|---|
Authors: | Bhattacharya, Mithu ; Wamba, Samuel Fosso ; Akter, Shahriar ; Kang, Hyunjin ; Upal, Mohammed |
Published in: |
Journal of Organizational and End User Computing (JOEUC). - IGI Global, ISSN 1546-5012, ZDB-ID 2134335-4. - Vol. 28.2016, 2 (01.04.), p. 1-12
|
Publisher: |
IGI Global |
Subject: | Big Data Analytics | Firm Performance | Social Media Analytics | Social Media Data | Social Media |
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