The process and critical success factors of evolving from product excellence to market excellence : the case of Mastiha in Chios, Greece
by Christos Fotopoulos, Ilias P. Vlachos, and George Maglaras
| Year of publication: |
2010
|
|---|---|
| Authors: | Fotopoulos, Christos V. ; Vlachos, Ilias P. ; Maglaras, George |
| Published in: |
Market orientation : transforming food and agribusiness around the customer. - Farnham, Surrey [u.a.] : Gower, ISBN 978-0-566-09208-4. - 2010, p. 307-323
|
| Subject: | Agrargenossenschaft | Agricultural cooperative | Organisatorischer Wandel | Organizational change | Marketingmanagement | Marketing management | Funktionelle Lebensmittel | Functional food | Markenimage | Brand image | Erfolgsfaktor | Success factor | Griechenland | Greece |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010474602