Health branding ethics
Year of publication: |
2011
|
---|---|
Authors: | Anker, Thomas Boysen ; Sandøe, Peter ; Kamin, Tanja ; Kappel, Klemens |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 104.2011, 1, p. 33-45
|
Subject: | Funktionelle Lebensmittel | Functional food | Markenimage | Brand image | Marketingmanagement | Marketing management | Wirtschaftsethik | Economic ethics | Ernährungsverhalten | Eating habit |
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