The Process of attitude acquisition : the value of developmental approach to consumer attitude research
Jerry C. Olson and Andrew A. Mitchell
| Year of publication: |
1974
|
|---|---|
| Authors: | Olson, Jerry C. ; Mitchell, Andrew Alexander |
| Publisher: |
[University Park, Pa.] : College of Business Administration, Pa. State Univ. |
| Extent: | 27 S. ; 4-o |
|---|---|
| Series: | Working series in marketing research. - University Park, Pa.. - Vol. Nr 23 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004648805