The Use of restricted and unrestricted maximum likelihood factor analysis to examine alternative measures of brand loyality
Andrew A. Mitchell and Jerry C. Olson
| Year of publication: |
1975
|
|---|---|
| Authors: | Mitchell, Andrew Alexander ; Olson, Jerry C. |
| Publisher: |
[University Park, Pa.] : College of Business Administration, Pa. State Univ. |
| Extent: | 11 gez. Bl. : 8 Tab. ; 4-o |
|---|---|
| Series: | Working Series in marketing research ; Nr. 29 |
| Type of publication: | Book / Working Paper |
| Notes: | [Umschlagt.] |
| Source: |
Persistent link: https://www.econbiz.de/10004647539