The process of selecting influencers for marketing purposes in an organisation
Tia Huttula and Heikki Karjaluoto
| Year of publication: |
2023
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|---|---|
| Authors: | Huttula, Tia ; Karjaluoto, Heikki |
| Published in: |
Industry 5.0 : Creative and Innovative Organizations. - Cham : Springer International Publishing, ISBN 978-3-031-26232-6. - 2023, p. 27-53
|
| Subject: | Brand fit | Communication strategy | Influencer | Influencer marketing | Social media influencer | Social Web | Social web | Markenführung | Brand management | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Interne Kommunikation | Internal communication |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-26232-6_2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014317822