Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Year of publication: |
September 2017
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Authors: | Veirman, Marijke de ; Cauberghe, Veroline ; Hudders, Liselot |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 36.2017, 5, p. 798-828
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Subject: | E-WOM | influencer marketing | Instagram | social influence | social media marketing | Online-Marketing | Internet marketing | Social Web | Social web | Markenführung | Brand management | Marketingmanagement | Marketing management | Virales Marketing | Viral marketing | Influencer |
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/02650487.2017.1348035 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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