The product development and commercialization process
Year of publication: |
2008
|
---|---|
Authors: | Rogers, Dale S. ; Lambert, Douglas M. ; Knemeyer, A. Michael |
Published in: |
Supply chain management : processes, partnerships, performance. - Sarasota, Fla. : Supply Chain Management Institute, ISBN 978-0-9759949-3-1. - 2008, p. 143-158
|
Subject: | Innovation | Produktmanagement | Product management | Kommerzialisierung | Commercialization | Strategisches Management | Strategic management | Theorie | Theory |
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