The benefits and pitfalls of contemporary pop-up shops
Year of publication: |
2021
|
---|---|
Authors: | Rosenbaum, Mark ; Edwards, Karen ; Contreras Ramirez, Germán |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 64.2021, 1, p. 93-106
|
Subject: | Brick-and-mortar | Physical stores | Pop-up shops | Retail promotion | Temporary stores | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Regionalentwicklung | Regional development | Verkaufsförderung | Sales promotion | Einzelhandelsstandort | Retail location |
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