The product portfolio and man's best friend
Year of publication: |
1982
|
---|---|
Authors: | Hambrick, Donald C. ; MacMillan, Ian C. |
Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 25.1982, 1, p. 84-95
|
Subject: | Absatzpolitik | Absatz | Produkt | Neues Produkt | Marktanteil |
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(1982)
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