The professional's guide to financial services marketing : bite-sized insights for creating effective approaches
Jay Nagdeman
| Alternative title: | financial services marketing |
|---|---|
| Year of publication: |
2009
|
| Authors: | Nagdeman, Jay |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Finanzdienstleistungsmarkt | Marketing | Effizienz | Financial services industry |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXV, 260 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-470-41079-0 ; 0-470-41079-5 |
| Classification: | Banken, Versicherungen ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004933237