The provenance of loyalty card data for urban and retail analytics
Year of publication: |
2021
|
---|---|
Authors: | Rains, Tim ; Longley, Paul A. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 63.2021, p. 1-11
|
Subject: | Consumer data | Loyalty card data | Retail analytics | Retail geography | Urban analytics | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program |
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