The provision of information as marketing strategy
Year of publication: |
1986
|
---|---|
Authors: | Eaton, Jonathan |
Other Persons: | Grossman, Gene M. (contributor) |
Published in: |
Oxford economic papers. - Oxford : Oxford Univ. Press, ISSN 0030-7653, ZDB-ID 207599-4. - Vol. 38.1986, p. 166-183
|
Subject: | Marketingmanagement | Marketing management |
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