The Psychological Effects of Empowerment Strategies on Consumers' Product Demand
Year of publication: |
2010
|
---|---|
Authors: | Fuchs, Christoph ; Prandelli, Emanuela ; Schreier, Martin |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 74.2010, 1, p. 65-80
|
Saved in:
Saved in favorites
Similar items by person
-
The psychological effects of empowerment strategies on consumers' product demand
Fuchs, Christoph, (2010)
-
Fuchs, Christoph, (2013)
-
The Psychological Effects of Empowerment Strategies on Consumers’ Product Demand
Fuchs, Christoph, (2010)
- More ...