The psychological effects of foreign-language restaurant signs on potential diners
Year of publication: |
2011
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Authors: | Magnini, Vincent P. ; Miller, Todd ; Kim, Peter Beomcheol |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 35.2011, 1, p. 24-44
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Subject: | Gastronomie | Restaurant industry | Dienstleistungsmarketing | Services marketing | Sprache | Language | Ethnische Gruppe | Ethnic group | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Experiment | USA | United States |
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