The psychology of consumerism in business and marketing : the macro and micro behaviors of Hofstede's cultural consumers
Year of publication: |
2014
|
---|---|
Authors: | Tran, Ben |
Published in: |
Handbook of research on consumerism in business and marketing : concepts and practices. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-5880-6. - 2014, p. 286-308
|
Subject: | Interkulturelles Marketing | Cross-cultural marketing | Nationalkultur | National culture | Konsumentenverhalten | Consumer behaviour |
-
Sharma, Dheeraj, (2015)
-
A cross-country study of consumer innovativeness and technological service innovation
Truong, Yann, (2013)
-
Chiu, Chi-yue, (2014)
- More ...
-
Gendered Social-Networking Organizations: A View of the Sexed Mentorship Relationships
Tran, Ben, (2016)
-
Machine (Technology) Ethics: The Theoretical and Philosophical Paradigms
Tran, Ben, (2016)
-
Tran, Ben, (2011)
- More ...