The psychology of product testing and its relationship to objective scientific measures
Year of publication: |
1988
|
---|---|
Authors: | Callingham, Martin |
Published in: |
Journal of the Market Research Society : JMRS. - London : Soc., ISSN 0025-3618, ZDB-ID 83018-5. - Vol. 30.1988, 3, p. 247-266
|
Subject: | Marktforschung | Market research | Produkttest | Product testing |
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