The public service offering and its influence on marketing priorities in local government organizations
Year of publication: |
2012
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Authors: | Chew, Celine ; Vinestock, Christopher |
Published in: |
Public management review. - Abingdon : Taylor & Francis, ISSN 1471-9037, ZDB-ID 2046437-X. - Vol. 14.2012, 4, p. 473-497
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Subject: | Öffentliche Dienstleistung | Public services | Dienstleistungsmarketing | Services marketing | Diskrete Entscheidung | Discrete choice | Kommunalverwaltung | Local government | Verhalten in Organisationen | Organizational behaviour |
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