The relevance and efficacy of marketing in public and non-profit service management
Year of publication: |
2012
|
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Authors: | Wright, Gillian H. ; Chew, Celine ; Hines, Anthony |
Published in: |
Public management review. - Abingdon : Taylor & Francis, ISSN 1471-9037, ZDB-ID 2046437-X. - Vol. 14.2012, 4, p. 433-450
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Subject: | Öffentliche Dienstleistung | Public services | Nonprofit-Organisation | Nonprofit organization | Dienstleistungsmarketing | Services marketing | Erfolgsfaktor | Success factor | Service-Dominant Logic | Service-dominant logic | Verhalten in Organisationen | Organizational behaviour |
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