The pursuit of virtual happiness : exploring the social media experience across generations
Year of publication: |
August 2018
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Authors: | Berezan, Orie ; Krishen, Anjala S. ; Agarwal, Shaurya ; Kachroo, Pushkin |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 89.2018, p. 455-461
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Subject: | Social media networking | Affect balance | Virtual happiness | Self-determination theory | Generational cohorts | FsQCA | Social Web | Social web | Zufriedenheit | Satisfaction | Online-Marketing | Internet marketing | Generationengerechtigkeit | Intergenerational equity |
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