The quest for delightful experiences and profitable enterprises : how customer delight impacts financial performance
Year of publication: |
2024
|
---|---|
Authors: | Torres, Edwin N. ; Kizildag, Murat ; Lee, Jongwon |
Published in: |
Journal of service theory and practice. - Bingley : Emerald, ISSN 2055-6233, ZDB-ID 2807318-6. - Vol. 34.2024, 5, p. 738-764
|
Subject: | Customer delight | Customer emotions | Customer satisfaction | Financial performance | Services marketing | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Emotion | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Unternehmenserfolg | Firm performance | Dienstleistungsmarketing | Rentabilität | Profitability |
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