The R&D : Marketing interface, a general analogue model for technology diffusion
Year of publication: |
1968
|
---|---|
Authors: | Berenson, Conrad |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 32.1968, 2, p. 8-15
|
Subject: | Markt | Marktforschung |
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