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The Race for Online Riches : E-Retailing in Europe

This authors of this report also review the levels of development that support e-commerce in regions within Europe.
Year of publication:
2000-02-09
Authors: Hansen, Michael ; Forth, Patrick ; Pecaut, David K.
Published in:
Publisher: Boston Consulting Group
Subject: Marktanalyse | market analysis | Electronic Commerce | Europa | Europe
freely available
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  • Foreword
  • Executive Summary
  • The European Online Market: Hypergroth and Diversity
  • Crumbling Barriers to Continued Online Growth
  • Strategic Implications: Multichannel vs. Pure-Play Retailers
  • Competing with US-Players in a Borderless Market
  • Lessons for European Online Retailers
  • Methodology
Persistent link: https://www.econbiz.de/10005845371
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