The Rationalizing Effects of Cognitive Load on Emotion-Based Trade-off Avoidance
| Year of publication: |
2004
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|---|---|
| Authors: | Drolet, Aimee ; Luce, Mary Frances |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 31.2004, 1, p. 63-77
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