The Reality of Brands : Toward an Ontology of Marketing
Year of publication: |
2004
|
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Authors: | Grassl, Wolfgang |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenartikel | Brand | Ontologie | Ontology | Markenführung | Brand management |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: American Journal of Economics and Sociology, Vol. 58, pp. 313-360, 1999 Volltext nicht verfügbar |
Classification: | M31 - Marketing ; M21 - Business Economics |
Source: | ECONIS - Online Catalogue of the ZBW |
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