The reciprocal relationship between search engine optimization (SEO) success and brand equity (BE) : an analysis of SMEs
Year of publication: |
2023
|
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Authors: | Chen, Jun-Cheng ; Sénéchal, Sylvain |
Published in: |
European business review. - Bradford : Emerald, ISSN 1758-7107, ZDB-ID 2025931-1. - Vol. 35.2023, 5, p. 860-873
|
Subject: | Brand equity | Customer experience | Keyword strategy | SEO | SMEs | KMU | SME | Markenimage | Brand image | Suchmaschine | Search engine | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Markenführung | Brand management |
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