The red and the black : mental accounting of savings and debt
Year of publication: |
2008
|
---|---|
Authors: | Prelec, Dražen ; Loewenstein, George F. |
Published in: |
Exotic preferences : behavioral economics and human motivation. - Oxford [u.a.] : Oxford Univ. Press, ISBN 978-0-19-925707-2. - 2008, p. 481-520
|
Subject: | Konsumentenverhalten | Consumer behaviour | Neuroökonomie | Neuroeconomics |
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