The rediscovery of the marketing concept
Frederick E. Webster
| Year of publication: |
2008
|
|---|---|
| Authors: | Webster, Frederick E. |
| Published in: |
The impact of theory on representations of the consumer and the marketing organisation. - Los Angeles, Calif. [u.a.] : SAGE. - 2008, p. 290-304
|
| Subject: | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Notes: | Aus : Business horizons ; 31 (1988), 3, pp. 29 - 39 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003611341