The regionalisation of global brands : emerging market perspectives
Al Rosenbloom; James Haefner
| Year of publication: |
2009
|
|---|---|
| Authors: | Rosenbloom, Al ; Haefner, James |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 2.2009, 4, p. 348-364
|
| Subject: | Herkunftsbezeichnung | Designation of origin | Markenartikel | Brand | Vertrauen | Confidence | Regionale Wirtschaftsintegration | Regional economic integration | Globalisierung | Globalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003961346