The relationship among relationship-selling, celebrity attachment and customer engagement
Ching-Wen Yeh
| Year of publication: |
2023
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|---|---|
| Authors: | Yeh, Ching-Wen |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 12, p. 3156-3171
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| Subject: | Celebrity attachment | Cooperative intentions | Customer engagement | Interactional intensity | Mutual disclosure | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Celebrity-Werbung | Celebrity endorsement | Kundenintegration | Customer integration |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-01-2023-0059 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014486645